Do you have an SEO strategy for pushing your website to the top of the search engines?
In addition to creating high-quality content, it’s imperative to focus some time and energy on a savvy link building strategy.
On the plus side, the more content that you create, the greater chance there is that you will naturally receive incoming links. Conversely, there is no guarantee that this will generate the results that you are chasing.
Gone are the days when you could build low-quality backlinks to your website as a means of boosting your website rankings. Do this today and you’ll end up causing more harm than good to your SEO strategy.
Since incoming links remain a top search engine ranking factor, nows the time to implement a building strategy that you can trust.
What’s the best approach for this link building strategy? This depends on the type of website you have, the strategy that you are using and your overall view on SEO.
Regardless of where you stand, it’s important to spend time learning more about the many backlink tools that are helping other marketing professionals generate positive results for their search engine rankings.
Below, you’ll find a list of 10 tools that can help your building strategy. When used the right way, one or more of these could have a big impact on your web site’s rankings.
1. Check My Links
As a Google Chrome extension, this is one of the easiest to use backlink tools for SEO strategy.
One of the best ways to generate high-quality incoming links is to pinpoint broken links on other websites, reach out to the appropriate party and suggest that it be replaced with one to your site.
Check My Links allows you to speed up the process by working as a backlink checker. With the extension enabled, you can quickly so a backlink check on a web page. While most will show up as green, or active, some will be displayed red. These are the broken external links. These are the ones that provide you with an opportunity to improve your own link popularity.
Broken link building may not be a strategy you have used in the past, but, with this simple backlink tool, you can easily implement it in the future.
2. Broken Link Builder
If you don’t want to use backlink tools like the Check My Links Google Chrome extension, you have another option: Broken Link Builder.
With this backlink checker tool, you aren’t forced to search for broken incoming links one page at a time. Instead, it searches the web on your behalf, helping you uncover broken links within a matter of seconds and delivers the search results to you.
Once you have a list of broken links, it’s time to get to work building your own link popularity. You can begin the outreach process, hoping to get in touch with the person who is responsible for swapping out the broken link for one that is even better. If things work in your favor, this link will now point to your website. In just a few steps you have improved your link building strategy.
Getting started is a simple three step process:
- Use the back link check tool to find broken links related to your subject matter.
- Choose pages that you can recreate or those that have content related to what you already have on your website.
- Reach out to site owners, tell them about the broken incoming link and suggest that they link to your content.
In an overall sense, Broken Link Builder does two things:
- Saves you time.
- Helps you find opportunities to build your own link popularity.
- As a marketing professional, both of these things should be important to you.
3. Link Bird
In many ways, Link bird is a do-it-all SEO tool. While many of its features are slanted towards link building strategy, you can also use it to:
- Analyze your backlink popularity and profile
- Track your rankings
- Conduct keyword research for search engine optimization
The one thing I really like about this SEO software and backlink tool is how you can easily integrate link building with your content marketing strategy and search engine optimization. Since they go hand-in-hand, this is a benefit that is not to be overlooked.
- Other high level features of Link bird include:
- Ability to locate websites for high quality incoming links.
- Uncover your competition’s back links, allowing you to chase after the same links.
- Integration with an email ticket system, which helps with the outreach process.
Last, but certainly not least, this back link tool has a team member collaboration feature. This is perfect for companies in which more than one person is responsible for marketing and link building strategy. By keeping everyone on the same page, wasted time is kept to a minimum.
When you use Link bird, link building and content marketing come together in perfect harmony. From an SEO perspective, this is a big deal.
4. Pitch Box
When it comes to link prospecting and outreach, there aren’t many back link tools with as much power and as many features as Pitchbox.
Here is how the company describes itself:
Pitch box automates the grunt work so you can focus on what you do best: creating real, person-to-person connections with the people you want to reach.
If you are serious about your link building strategy and taking your brand to the next level, Pitch box is a back link tool that you should access regularly.
Outreach is the name of the game, when it comes to building the highest quality natural links. With this tool, you can find targeted opportunities based on your search preferences.
Also included is the contact information and social profiles for each prospect.
But, Pitch box takes things one step further, by providing an automated follow-up feature. This gives you the opportunity to stay in touch with incoming link prospects, even when you don’t have the time to do so.
Finally, its Intelligent Templates ensure that your outreach stands out from the crowd. You don’t want your email to be buried. You want it to be taken seriously. Through the use of a well organized template, you can
personalize each outreach making it a game changer for a sophisticated building strategy.
Pitch box provides a variety of high level features, all without bogging you down with needless details. This is a big plus for anybody looking to build links in an efficient manner.
5. White Spark
There is more to local SEO than meets the eye. If you are interested in ranking for local search terms, using the SEO tool White spark would be in your best interest.
Source: Neil Patel
