The importance of UI and UX in mobile apps

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You might have heard people discussing the User Interface (UI) and User Experience Design (UX) of a mobile app. Most of the time these terms is used interchangeably, from a design perspective it’s a catastrophic mistake to consider UI and UX as same. Creating User Experience Design (UX) of a mobile app is the process of…

Benefits of Using Twitter for Social Media Marketing

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Currently, Twitter has 307 million monthly active users from around the world. Its extraordinary growth has led many businesses to incorporate it as a tool in their social media marketing plan. It’s an effective marketing platform that can also be used to build client/consumer relationships. The short form immediacy it offers is unlike any other…