A landing page is named as such because it does just that—it drives a visitor to land on a web page. Landing pages funnel web visitors from a link within a source such as an email, social media post, Facebook advertising campaign, direct mail, or pay-per-click ad. Landing pages generate leads for businesses by enticing…
A lot has changed in the world of search engine optimization. However, certain fundamental principles remain unchanged. For example, targeting keywords with the sole intent of improving organic rankingsno longer works with search engines, but keywords are still essential. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. With…
Have you ever found yourself pondering any of the following regarding Search Engine Optimization (SEO)? All very good questions and you are not alone! Search engine optimization or SEO can be very scary to someone who does not understand the “ins and outs” of it. Partnering with an agency for professional SEO services has many benefits…
Assess your current reputation Start by analysing the existing online reputation for your business. What are the first results in search engines? What are people saying in social media and blogs? This is the stage to collect all the information that will offer you a better understanding of how others view your business. It’s not…
Another day, another brand in crisis. Whether it is Chipotle last year, United Airlines this year, or <fill in the blank> next year, there is no shortage of companies that have reputation issues to resolve. And while most aren’t as bad as dragging a concussed passenger off of a plane, even smaller issues can linger…
What is the purpose of your company website? If you can’t answer that question clearly, there’s a good chance you’re squandering your best online asset. And even if you can answer the question, if you’re off the mark you’ll wind up with the same result – an underperforming or even counterproductive site. Don’t let that…
Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet. Websites are hosted, or stored, on…
Cookies sometimes get bad reputations when people discuss Internet privacy issues. This may happen because cookies have the ability to track your browsing activities. Websites, for instance, add cookies constantly to your hard drive as you surf the Web. While there are concerns associated with cookie use, you may discover that the advantages of keeping…
