Advantages and disadvantages of email marketing

Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers. Email marketing allows you to create more targeted and personalised messages. This can help you to build more meaningful relationships with your customers. It can also improve response rates to your direct…

How to Choose the Right Domain Name

IN THE LAST three years, almost 1,000 new generic Top Level Domains, also called new gTLDs, have become available for registration. This exponential increase from the previous 22 options like .com, .net, and .org. has created a historic change in the way people navigate the web. Companies looking to provide the next big domain extension…

3 Priceless Benefits of Inbound Marketing

1. Boosts visibility of your brand Social Media marketing Imagine your company brand being available to over 2 billion users on just Facebook, Instagram and Twitter combined. That figure doesn’t consider Tumblr, Skype, Snapchat or LinkedIn, which combined, have another 1.1 billion users. Before we go any further, we are already talking about your brand being…

5 Benefits of Telemarketing

1. It costs you less Choosing telemarketing over other marketing platforms is a good idea for sales & marketing professionals and business owners. It is comparatively cheaper than other marketing methods, such as journal/magazine or website advertising. 2. It can help you expand With telemarketing, you can easily expand your business, create lots of new…

Why Use Google Analytics?

Google Analytics is a free service that will help you to obtain the most value from your business website. With all that it has to offer, it certainly takes time to get familiar with the platform and utilize it properly. However, if you start with the Google Analytics basics, you can slowly build your knowledge. It is…

The Advantages of Using an Inbound Marketing Agency

Financial Advantage Unlike an in-house marketing team, an inbound marketing agency offers a greater sense of flexibility when it comes to your business budgets and finances. Typically agencies are hired on a monthly retainer basis, or as a flat-fee. Each financial investment towards the inbound marketing agency goes towards utilizing a highly specialized team made…

Email Marketing

Basically email marketing is the use of email to promote products and/or services. But a better definition of email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. Much of the spam email we all get proclaiming…