Even though small businesses and marketers are expected to collect and analyze data, many stop their analytics at the first, easiest step: Page views (or likes, or followers). These so-called vanity metrics offer a small view of a website’s effectiveness. Google Analytics is a tool that can help marketers dig a little deeper into the…
Think of your website pages like entry doors to your business for traffic from search engines. How many should you have? Five, 500, or 1,000? There is no magic number. In fact, the answer to this question is, “It depends”. It depends on your website type and your organization’s goals. For example, an e-commerce website…
Measurement is absolutely essential for any organization or company, functional area, department, business unit, project, or individual. Companies must know how their processes are performing, how well they are meeting customers’ needs, how targeted improvements are being achieved, and how management is doing. Accurate performance measures tell companies where they are, and to take action…
There are many SEO tips and tricks that help in optimizing a site but one of those, the importance of which is sometimes underestimated is sitemaps. Sitemaps, as the name implies, are just a map of your site – i.e. on one single page you show the structure of your site, its sections, the links…
In SEO we have listen lot’s of techniques to rank webpages but most important thing is index your Web Pages as soon as possible. XML sitemap main benefit is, it help search engines to find out the important Web Pages of your website which you want to index. XML sitemap create an invitation card for…
A website’s ranking with the search engines is one of the most important elements of business success. It is important to get your pages indexed so that you can show up in the results of searches done using the search engines. Indexing is a process by which search engines, such as Google, send their robots…
Does SEO matter for every business, or do only a select few need it? Do you really need to invest in search engine optimization, or can you get by without it? If you’re asking questions like these, you’re in the right place. As experts in the field of SEO, or search engine optimization, we know that…
Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content. In the early days of search engines, I wasn’t much of a believer in XML sitemaps. But over time, I began to see firsthand how…
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals On-page SEO…
I often hear people talk about their Alexa rank as an important metric of their site’s success. As I understand it, Alexa rankings are based on the stats from a very small user base of people with the Alexa toolbar installed. So why is Alexa rank relevant? Alexa Rank is a measure of your site…
