What is ROR?

ROR (Resources of a Resource) is a rapidly growing independent XML format for describing any object of your content in a generic fashion, so any search engine can better understand that content. ROR promotes the concept of structured feeds (which is related to the concept of structured blogging) enabling search engines to complement text search…

Benefits of a Robots.txt

The robots.txt file is a simple text file (no HTML) that is placed in your website’s root directory in order to tell the search engines which pages to index and which to skip. Many webmasters utilize this file to help the search engines index the content of their websites. If webmasters can tell the search…

What is alt text?

Alt text (alternative text), also known as "alt attributes", “alt descriptions,” and colloquially but technically incorrectly as "alt tags,” are used within an HTML code to describe the appearance and function of an image on a page. Alt text uses: 1. Adding alternative text to photos is first and foremost a principle of web accessibility.…

Optimizing images for search engines

When you optimize an image, make it as small as possible – in terms of download size – by using the right image compression. A well-optimized image also has the right name and alt text, so it’s optimized for search engines too. Use images Images, when added with a certain consideration, will help readers understand…

What is a site map?

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a website, typically organized in hierarchical fashion. What is a Google site map? A sitemap is a…