Your blog title is very important because it describes the post to the search engines, and is also the title that will appear in the SERPs. A good title is snappy and sparks interest, possibly with a controversial statement or question. For SEO purposes, it also helps to have the most important keywords at the…
Before we can discuss the benefits of an article directory submission, we must know what an article directory is. An article directory is a clearinghouse for writers to submit original articles that will provide them with a by-line and exposure. It also provides a one-stop shop for publishers to find material to publish on their…
Baffled by search engines and how they work? Not technical in orientation? Unfortunately, this makes you susceptible to bad SEO advice, or sets you up to potentially be taken by a bad SEO firm. This post will provide a layman’s level explanation of the basics of search engines. Let’s dig in. The Basic Three Search…
What Backlinks Are – And How to Use Them for SEO For successful search engine optimization (SEO), it is not just the content of your own site that is important, but the site’s appearance in other places on the internet. In a previous post, we looked at how to boost the optimization of a website through…
Within the past few years, Google has become the far most utilized search engine worldwide. A decisive factor therefore was, besides high performance and ease of use, the superior quality of search results compared to other search engines. This quality of search results is substantially based on Page Rank, a sophisticated method to rank web…
Backlink is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking. Search engines calculate rankings using multiple factors to display search results. No one knows for sure how much…
Organizations must operate within a competitive industry environment. They do not exist in vacuum. Analyzing organization’s competitors helps an organization to discover its weaknesses, to identify opportunities for and threats to the organization from the industrial environment. While formulating an organization’s strategy, managers must consider the strategies of organization’s competitors. Competitor analysis is a driver…
