Anchor Text Definition Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.…
Almost all of my clients use Google Analytics as their primary source of analytics, and general information about their site. There isn’t anything wrong with this, per se. Google Analytics is generally easy to use and provides a lot of flexibility when you want to track something a little more complicated. Checking your Site for…
If the name “Google Webmaster Tools” rings a bell for you, then you might already have an idea of what Google Search Console is. Since Google Webmaster Tools (GWT) has become a valuable resource for so many different types of people besides webmasters—marketing professionals, SEO, designers, business owners, and app developers, to name a few—Google decided to…
Google always seems to be creating some sort of buzz in the media. These days they have been getting more and more media coverage about their frequent search engine algorithm updates. In layman’s terms, algorithm updates are changes to the rules and factors Google uses to rank your website above or below competing websites. The…
There are many leading online search destinations in India that are offering a perfect opportunity to all the entrepreneurs and business enterprises to make optimum utilization of free classifieds services. You can easily put free classified ads and feature your businesses to the target customers. In coming years all online destinations are going to be…
A little extra information won’t hurt! True enough. But repetitive and useless information is enjoyed by none! Some or maybe most (well, you can be honest!) of the users don’t know or you can say, are not sure where would they be redirected to when they click on a hyperlinked text. The cases of Click…
Even though small businesses and marketers are expected to collect and analyze data, many stop their analytics at the first, easiest step: Page views (or likes, or followers). These so-called vanity metrics offer a small view of a website’s effectiveness. Google Analytics is a tool that can help marketers dig a little deeper into the…
Think of your website pages like entry doors to your business for traffic from search engines. How many should you have? Five, 500, or 1,000? There is no magic number. In fact, the answer to this question is, “It depends”. It depends on your website type and your organization’s goals. For example, an e-commerce website…
Measurement is absolutely essential for any organization or company, functional area, department, business unit, project, or individual. Companies must know how their processes are performing, how well they are meeting customers’ needs, how targeted improvements are being achieved, and how management is doing. Accurate performance measures tell companies where they are, and to take action…
There are many SEO tips and tricks that help in optimizing a site but one of those, the importance of which is sometimes underestimated is sitemaps. Sitemaps, as the name implies, are just a map of your site – i.e. on one single page you show the structure of your site, its sections, the links…
