Proven marketing strategies for e‑commerce companies

Content Marketing Content marketing is the process of producing blog articles, videos, photos, infographics, or any other form of ‘content’ that appeals to your target audience, with the aim of attracting visitors to your website. Mailing List Email marketing is the most powerful tool in your marketing arsenal. If you’re not using it effectively, you’re missing out on…

Killer Ecommerce Marketing Tips to Boost Your Business

Real-time Personalization Nearly three-fourths (74 percent) of online consumers get annoyed with websites where the content (e.g. ads, offers, promotions) appears irrelevant to their interests, according to a report. Exclude Slow-selling Items Products that remain on your shelf and sell slowly can, in several instances, cut down the cash flow and decelerate a business’s development. As…

The Difference between the Internet and the Web

People often use the words "internet" and "web" interchangeably, but this usage is technically incorrect. The internet is an enormous network of billions of connected computers and other hardware devices. Each device can connect with any other device as long as they are both connected to the internet. The web consists of all the WebPages…

5 benefits of blogging

If you’re passionate about a topic, whether it be superheroes or sundresses, you’ve probably considered starting a blog to express your ideas, showcase your photos and connect with other like-minded people. Launching and maintaining a high-quality personal blog can be both time- and energy- consuming, however, which has many aspiring content creators wondering: Is this…

Why Do People Blog? The Benefits of Blogging

When blogging started, the first blogs were really glorified online journals, and in all likelihood, becoming a professional blogger and making money online wasn’t the goal. Since then, the blogosphere has evolved, and now people blog for many different reasons. There are even distinctions among types of blogs – business, lifestyle, fashion, food, and entertainment…

Blogging – What is it and Why is it Popular?

Initially, blogging involved a personal web log, in which a person would journal about their day. From “web log” came the term “blog.” Like most new innovations on the Internet, many entrepreneurs saw a marketing potential in having a blog, and blogging took off from there. Not only can a blog be used for marketing, but…