Google Analytics is a free service that will help you to obtain the most value from your business website. With all that it has to offer, it certainly takes time to get familiar with the platform and utilize it properly. However, if you start with the Google Analytics basics, you can slowly build your knowledge. It is…
Financial Advantage Unlike an in-house marketing team, an inbound marketing agency offers a greater sense of flexibility when it comes to your business budgets and finances. Typically agencies are hired on a monthly retainer basis, or as a flat-fee. Each financial investment towards the inbound marketing agency goes towards utilizing a highly specialized team made…
Basically email marketing is the use of email to promote products and/or services. But a better definition of email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. Much of the spam email we all get proclaiming…
The call to action is part of what is known as the conversion process. And this process can be broken down into three parts. The call to action is the first component in it. You first create a call to action to entice a visitor, lead, prospect, or customer to take action, whether that’s to download…
Internet has become an integral part of human life. What started as a luxury several years ago has now transformed into a need. People use the Internet for multiple reasons: education, entertainment, business, etc. Since the virtual world has become omnipresent in today’s times, it would be a sin to not consider marketing your (online…
Landing pages are your ticket to converting your web traffic into qualified leads. Creating a fully-functional website takes significant time, money, and resources. So when you are done, what’s the next step? PPC ads, e-mail marketing and social media should top the list — but what happens after visitors click on your PPC ad or an…
To create a successful landing page, you need a strategy and a process. In this post, we’ll create a landing page example, and go over important landing page design elements. What is the Purpose of a Landing Page? Landing pages have a primary objective: to increase the chances of converting web traffic into leads. There…
Seeking to take Twitter beyond a social phenomenon, its founders have lately set their sights on making it business-friendly as well. For marketers, this means new opportunities are opening up all the time. Twitter never seems to rule anything out. The company is philosophically opposed to banner ads, but has nevertheless dabbled with them in Japan. Likewise,…
As a social media marketer, this makes me very excited. What doesn’t make me excited is how many businesses are still trying to market on social media without a documented strategy. In this post you will learn the seven steps your business must take to create an effective social media marketing strategy. Audit Your Current Social Presence…
There are many different types of online advertising, but which one(s) should your business use? From Display Ads to SEO to PPC, here is your complete guide to online advertising. Display Advertising Display advertising is a type of online paid advertising, typically using images and text. The most popular forms of display ads are banners,…
