One of the most crucial tools in any online marketer’s toolbox is the landing page. While many amateur webmasters mistakenly treat them as an oversight, landing pages are incredibly important to successful online marketing. They should be given at least as much consideration as any other element of your online presentation, as well as being one…
It takes a good amount of time and an unprecedented amount of effort to establish your business and making it grow. You might be a pro at providing excellent services and able to satisfy the expectations of your existing customers but there is one thing that you need to look after in order to protect…
Integrating Offline & Online Marketing Television, print, outdoor, were once regarded as the triumvirate of marketing – predominant media channels that transmitted the brand to the public at large. The Internet challenged that paradigm and opened a ‘new frontier’ in marketing. Marketers jumped aboard the digital gravy-train, persuaded by its facility for real-time customer engagement…
Integrated System The functionality listed below is provided to all Web Force 5clients as part of the website system for no additional cost – you get it whether you use it or not. All of the functionality is fully integrated, which means that you only have to learn one system and it is designed specifically…
A landing page is named as such because it does just that—it drives a visitor to land on a web page. Landing pages funnel web visitors from a link within a source such as an email, social media post, Facebook advertising campaign, direct mail, or pay-per-click ad. Landing pages generate leads for businesses by enticing…
A lot has changed in the world of search engine optimization. However, certain fundamental principles remain unchanged. For example, targeting keywords with the sole intent of improving organic rankingsno longer works with search engines, but keywords are still essential. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. With…
Have you ever found yourself pondering any of the following regarding Search Engine Optimization (SEO)? All very good questions and you are not alone! Search engine optimization or SEO can be very scary to someone who does not understand the “ins and outs” of it. Partnering with an agency for professional SEO services has many benefits…
Assess your current reputation Start by analysing the existing online reputation for your business. What are the first results in search engines? What are people saying in social media and blogs? This is the stage to collect all the information that will offer you a better understanding of how others view your business. It’s not…
Another day, another brand in crisis. Whether it is Chipotle last year, United Airlines this year, or <fill in the blank> next year, there is no shortage of companies that have reputation issues to resolve. And while most aren’t as bad as dragging a concussed passenger off of a plane, even smaller issues can linger…
What is the purpose of your company website? If you can’t answer that question clearly, there’s a good chance you’re squandering your best online asset. And even if you can answer the question, if you’re off the mark you’ll wind up with the same result – an underperforming or even counterproductive site. Don’t let that…
