Benefits of Web Analytics for Small Business

Understand Visitors Numbers You want to know how many people visit your site each day/week/month.  You want to know what times of the day they visit and their geographic location.  Hopefully, if you’re a bit more curious you’ll want to know what type of device your site visitors are using such as an iPad, a…

Top 4 Benefits of Mobile Marketing

Reach 93% of adults in the UK personally own/use a mobile phone, and with the majority of these users within arm’s length of their devices at all times there’s a lot of potential to reach customers at any time of the day. SMS marketing boasts an impressive average open rate of 98%, meaning mobile marketing…

The Advantages of Facebook Marketing for Your Business

With more than 800 million users, Facebook is definitely the biggest social media network that the Internet has. That’s why online marketers can’t ignore the potential that the social networking giant can give to businesses. In fact, more and more brands are creating their Facebook fan page to build an online presence across the Web.…

Six Benefits of Internet Marketing

Internet marketing is important because it aligns with the way consumers make purchasing decisions. Studies by analysts such as Gartner indicate that increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary product and price research before making final decisions. Internet marketing enables you to build relations with customers…

What is email marketing?

What is email marketing and why use it? One of the first things I do when I wake up every morning is check my phone. I check my messages, I check for missed calls and I check my emails. Do you do that as well? If yes, then checking emails has become a part of…

The Importance of Calls to Action

An effective call to action, or CTA, can have a resounding impact on revenue while also expanding customer reach. CTAs are common throughout the web, from social media to blog posts, but the most successful speak for themselves with profitable results. CTAs also possess an enjoyable versatility, both in regard to platform usage and actual…

How to Create Call-to-Actions That Actually Convert

Many factors play a role in determining the success or failure of your online presence, yet few are as significant as the one encapsulated in these three letters: CTA, which stands for Call-to-Action. We all encounter CTAs on the web all the time without even realizing it, but when you create a website it is imperative that…