How do you determine the most suitable market for your industry? What are the risks and benefits of operating in a particular market? This lesson discusses the definition and purpose of a market analysis. Market Analysis What if you have branded one of the best coffee shops in your home city, and in just two…
A marketing analysis is a study of the dynamism of the market. It is the attractiveness of a special market in a specific industry. Marketing analysis is basically a Business Plan that presents information regarding the market in which you are operating in. It deals with various factors. What is the use? A marketing analysis is done…
A search algorithm is defined as a math formula that takes a problem as input and returns a solution to the problem, usually after evaluating a number of possible solutions. A search engine algorithm uses keywords as the input problem, and returns relevant search results as the solution, matching these keywords to the results stored in its…
Getting high rankings on Google is so important for the success of a website that some webmasters try anything to get on Google’s first result page. Unfortunately, many of the methods that promise high search engine rankings are basically spam. Google doesn’t like spam at all and if Google finds out that your website contains…
Now that it’s possible to create a website at relatively little cost, start-up companies, as well as established businesses, have an increasing number of competitors when selling their products and services online. With this saturation of the market and Google pushing their organic search results further down the page in favor of their paid listings, it…
Return on investment is a crucial analytical tool used by both businesses and investors. In this lesson, you’ll learn the basic formula, a variant used for shareholders, and be provided examples. ROI Defined Return on investment (ROI) is the ratio of a profit or loss made in a fiscal year expressed in terms of an investment.…
A competitive analysis is a crucial part of the research and planning phase for companies who wish to improve their business. Competitive analyses allow companies to view their competitors’ offerings in direct comparison to theirs. Why a Competitive Analysis When constructing a competitive analysis, it is important to choose a list of features that accurately…
There are times when a person in his/her childhood gets scolded or punished by his teachers for not being a legitimate follower of the rules. Similarly in today’s digital world where there is chaos for getting customers through SEO’s and Online Marketing of websites, organizations are going for unethical ways or in Google’s terms for…
If you’re just starting out your own e-commerce business, chances are you’re wearing more than one hat. In addition to inventory and product management, balancing the bills and establishing a recurring customer base, you’re likely working to understand search engine optimization, marketing and the like. For a new-business owner, this may be uncharted waters, so…
Digital Library > Defining and Serving a Market > Competitive intelligence “How to Conduct and Prepare a Competitive Analysis” An in-depth investigation and analysis of your competition allows you to assess your competitor’s strengths and weaknesses in your marketplace and helps you to choose and implement effective strategies that will improve your competitive advantagei WHAT TO EXPECTAn in-depth investigation and…
