Looking for a career in Digital Marketing? If yes, then you have made a perfect choice. In today’s world with increase in usage of internet, companies are using Digital Marketing to sell their products. In the next couple of years, India will be completely Digitized which will result in numerous job opportunities for young talented…
When social media first came along and consumer brands began using it, many in the pro-security industry were skeptical. More than once I heard marketers question the likelihood of anyone inquiring about a costly and complex physical security solution via Facebook or Twitter. This mindset is changing as industry professionals continue to recognize that social…
When social media first came along and consumer brands began using it, many in the pro-security industry were skeptical. More than once I heard marketers question the likelihood of anyone inquiring about a costly and complex physical security solution via Facebook or Twitter. This mindset is changing as industry professionals continue to recognize that social…
To excel at social media, you must be a social media expert, right? While this is true in some respects, having narrow social media knowledge can also be limiting. A social media-only focus can actually hold back your social media strategy from reaching its full potential. You are building more than a social media presence…
5 website development hacks that will increase traffic Having a solid website goes a long way toward establishing a business as a top industry competitor, but a fancy design is often not enough to see any sort of significant traffic improvement. How a website is built and the type of content included in its pages…
Social media managers have a lot on their plates — particularly because social media management is often just one part of their much broader marketing roles and responsibilities. With all the potential of social media, organizations shouldn’t push these tasks into the corners of their workers day but bring them into a more reasonable and…
Your corporate brand is a digital representation of your business’s persona, voice, mission, and values. When it comes to digital visibility, nothing outperforms search engine optimization. Search engine optimization (SEO) refers to the art and science of optimizing websites utilizing both “on-page” and “off page” factors to influence Google’s search algorithm to rank that site…
SEO isn’t easy for any company. But SEO is especially complicated when you have limited time, money, and other resources. For small businesses, it boils down to one question: What can we do today to help improve our rankings? Great organic rankings don’t happen overnight. However, there are at least 11 things you can focus…
There are six important digital marketing channels you should be utilizing to grow your business. When evaluating these channels, says Van Kampen, it’s easy to get lost in all the options, and, a small business might feel constrained by limited resources, be it time, budget, or staffing. On top of that, digital marketing is dynamic and…
Video Marketing Is an Exciting Part of Online Marketing. Analytical Tools for Video Performance Would Help Marketing Teams Gain Better Insights into Their Campaigns Video Marketing is witnessing rampant adoption among marketers who are focused on delivering better cross-screen customer experiences. The technology amplifies the efforts of content marketing and generates better opportunities for on-screen…
