5 website development hacks that will increase traffic
Having a solid website goes a long way toward establishing a business as a top industry competitor, but a fancy design is often not enough to see any sort of significant traffic improvement. How a website is built and the type of content included in its pages can be the determining factor between a website that takes off and one that flops.
Here are some aspects to keep in mind when building a business website in order to maximize daily traffic and funnel customers towards a product or service.
Refresh Pages Regularly
Ranking well in web searches is the primary way the majority of websites get their traffic. In an effort to provide a better service to searchers, search engines prioritize websites that are current and helpful. Investing in regular blog posts or other content related to your business is an easy way to increase traffic that doesn’t require much technical expertise. At the end of the day, a lot of what makes for a good ranking is an overall well-built and useful website.
Optimize Website Content
Including quality content on a business, website is an important part of providing valuable information and advertising to customers. However, if the pages aren’t optimized to be favorably indexed by search engines, it’s possible that all of that hard work will never be appreciated by a growing customer base. The exact algorithms from Google are unknown, but an entire field of search engine optimization has flourished in recent years and has demonstrated significant improvements for SEO-savvy businesses. Businesses that do their research or employ the services of a digital marketing agency will likely reap rewards that far exceed expenditures.
Review the Competition
Too often businesses are focused solely on what they can do to improve and fail to recognize the factors that are leading to their competitors’ success. Taking into account the content and SEO strategies of the biggest competition can help a website rank more favorably – leading to an increase in organic traffic.
Analyze Traffic Reports
Unless a business website is completely brand new, chances are that there’s already some traffic from customers that are interested in the content they provide. Services like Google Analytics can give a business valuable information as to the demographics of their visitors. Taking into account factors like age, gender, and geographic location can help a business tailor their content and marketing in order to further appeal to their main type of customer.
Build Backlinks
A solid SEO strategy extends beyond simply improving the content on a website. Marketing a website relies heavily on getting the business in front of as many eyes as possible and building backlinks through collaboration with and useful comments on other related websites can be a cost-effective way to expand website development efforts and drive more viewers to a site.
Source: Markets.BusinessInsider
