Digital Marketing Analyst in Expedia Group at Gurgaon
Company: Expedia Group
Location: Gurgaon
Job function: Marketing
Industries: Computer Software, Information Technology and Services, Leisure, Travel & Tourism
Job Description
- Are you passionate about the power of data analytics to optimize online user experiences? Are you a GA native interested in helping us transform our website through impactful insights?
- At Egencia, we are looking for a Google Analytics native who can deliver reporting, provide website performance analysis and insights, and make recommendations to the team.
What You’ll Do
- This job is for you if you are a data driven marketer who solves all problems with analysis and data driven solutions!
- Owner of Google Analytics, Google Data Studio and Google Tag Manager tools for Egencia.com
- Develop, maintain, and support the web analytics infrastructure, data collection, web site tracking tools, technical integration, platform administration and reporting.
- Drive analysis of GA events, building out dashboards and reports directly with the marketing ops team.
- Drive a comprehensive tagging strategy and implementation for Egencia.com. Ensure accurate visibility into funnels, calls to action, and events.
Maintain a master inventory of tags. Work closely with content creators to adapt and expand over time. - Report on A/B testing performance
- Partner with Web Dev team to identify ways to improve and streamline GTM tracking. Help ensure a consistent approach to site tracking data.
- Verify the full Google Analytics events pipeline all the way to the data warehouse. Work with Dev team and Marketing ops teams to isolate and solve issues.
Who You Are
- Strong quantitative analytical skills
- In-depth knowledge of web analytics
- Experienced data visualization skills
- Stellar written and oral communication skills, collaborating with a broad group of stakeholders
- Acute attention to detail with a consistent and organized approach
- Bachelor degree; or equivalent
- 5+ years experience in a Marketing Analytics role working directly with marketing teams on user facing web properties
- 5+ years direct experience in Google Analytics and Google Tag Manager leading the full inventory of dashboards and tags for one or more web properties
- Demonstrated experience in Google Analytics and Google Data Studio to analyze web traffic and performance
- Experience in A/B testing reporting utilizing Google Optimize or Optimizely
- Utmost attention to detail with a consistent and organized approach
- Some exposure to the web development process, with the ability to review basic HTML/Javascript and work effectively with web developers.
- Experience with visualization tools such as Tableau, or Power BI a bonus
Why Join Us
Expedia Group recognizes our success is dependent on the success of our people. We are a global travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and bring the world within reach – that responsibility inspires us to be the place where exceptional people want to do their best work and to provide them the tools to do so.
Whether you’re applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.
If you have a hunger to make a difference with one of the most loved brands in the world and to work in the dynamic travel industry, this is the job for you.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Source: https://in.linkedin.com/jobs/view/digital-marketing-analyst-at-expedia-group-2377898893
