What is Hootsuite?
In 2008, Ryan Holmes founded Hootsuite, a social media management platform. The dashboard-style user interface enables Twitter, Facebook, Instagram, LinkedIn, and YouTube social network connections.
Benefits of Hootsuite
Easily View Analytics Data
Hootsuite’s unique analytics function provides you with an in-depth picture of how well your social media plan is working. The tool tracks click across all of your favorite platforms, delivering them in an easy-to-read series of charts. Furthermore, Hootsuite provides other extensive monitoring and reporting features that allow you to create professional-looking, printable reports on your business’s social media progress.
Listening in on Social Media
Social media listening—noticing what others are saying and adding your company’s value to the conversation—is a wonderful method to interact with your client base. Another fantastic feature of Hootsuite is the ability to track key phrases and terms throughout other users’ postings to see when your knowledge might be useful.
All your social media streams can be viewed in one place.
The ability to handle several social media networks in one place is perhaps the most convincing argument to use Hootsuite for your brand. There’s no need to memorize cumbersome passwords or visit each website separately.
You can also pre-schedule messages across all of your favorite social networks with Hootsuite. This allows you to develop a comprehensive social media plan that includes key periods when postings are most likely to be viewed, as well as increase the number of followers who see your material.
