What is Crystal?
Crystal is the world’s largest personality assessment tool, and it can help you understand the personality distinctions of yourself, your coworkers, and your clients. Personalization and meaningful connections are key components of social selling, and this LinkedIn marketing tool lets you capitalize on this by providing access to a variety of personality profiles.
Benefits of Crystal
- This tool can be used to possess your professional strength.
- Crystal reveals how to speak with, email, work with, or sell to them most effectively.
- It helps you communicate in a way that resonates with your prospects.
- It advises you the “words, phrases, style, and tone you should use to reach the recipient in the way they like to communicate, rather than your own,” including their tolerance for sarcasm and emoticons!
- All of this information comes from what Crystal can discover about LinkedIn users through their public Facebook or blog postings, their tweets, and the various bits and pieces we all leave behind us as we go about our business on the internet, like a trail of breadcrumbs. If you have Crystal installed, all of this information is then added to the person’s LinkedIn profile, which you can view by clicking the ‘View Personality’ button.
