Financial Advantage
Unlike an in-house marketing team, an inbound marketing agency offers a greater sense of flexibility when it comes to your business budgets and finances. Typically agencies are hired on a monthly retainer basis, or as a flat-fee. Each financial investment towards the inbound marketing agency goes towards utilizing a highly specialized team made up of specialized designers, strategists, copywriters, and marketers. The inbound marketing process goes through stages of growth and each growth stage requires different marketing specialists and resources.
Your business is essentially hiring an entire team of experts at a cost that is typically less than, or comparable to, the salary of one full-time employee.
Creative Advantage
Many inbound marketing agencies also offer additional services, such as branding, public relations, graphic design, website development, and photography. A company that uses these services has the added advantage of working with a group of professionals that thoroughly understand their brand. Furthermore, the agency can assure cohesive branding and messaging across all of the company’s many outlets.
The best inbound marketing agencies employ a variety of experts who develop, implement, and measure the success of highly creative campaigns. Running these types of campaigns can mean the difference between a successful inbound marketing process and a stellar inbound marketing process.
Efficiency Advantage
A successful inbound marketing agency will have developed a solid and proven process for developing their inbound strategies over time. Elements such as executing inbound tactics and measuring ROI will save you the distress of blindly investing in an agency partnership without proof of their ability. This isn’t the type of partnership where you want to learn by trial and error. Some form of training is included as a part of most inbound marketing retainer programs, so many businesses will save even more on their path to becoming autonomous.
Source: Envision-Creative
