Chatbots, Alexa, androids, and tablets — even as little as 10 years ago, these innovations were just figments of our imagination. But in 2018, there’s very little that can surprise us. Now cars can drive themselves, watches can track calories, and Artificial Intelligence (AI) can predict a consumer’s every move – almost like it’s reading…
Content is booming, which is great news. Until you realise that the marketers making it are all vying for the same audiences – and your business is increasingly just one voice in the crowd. It’s not enough to know how to make yourself stand out anymore. The game has changed and the shift from traditional…
With the advent of online marketing took a completely new turn. It won’t be wrong to say that businesses which are investing in online marketing faster became more successful than businesses that didn’t. Everything that used to be on papers, newspapers, billboards, flexes, etc. has now shifted to the internet. You now have online banner…
It’s 2018, and Facebook has been a go-to marketing platform for several years now. The immense social media platform sees over2.2 billion monthly active users—an average of 1.45 billion people log on every day—and five new accounts are created every second. You know by now not to use a group or individual user profile to…
While talking about search optimization for mobile apps, the first thing comes in mind is ASO (App Store Optimization). However, do you know that you can even use SEO (Search Engine Optimization) to increase Recent studies show, there are 27% of users, who discover apps during browsing search engines with their mobile phones, making one-third…
Online home search engines have revolutionized the way consumers buy and sell homes. While these sites have the potential to bring in a considerable amount of revenue for any real estate business, pricing and quality of leads from these sites vary from traditional real estate leads. Below are a few variabilities that differentiate paid online…
There is no such thing as being negative SEO-proof, says contributor Joe Sinkwitz. All you can do is take steps to lessen the probability of becoming a victim. Here’s how to reduce attack vectors and protect your site. In previous articles, we discussed what is and isn’t negative SEO and how to determine if you’ve…
With the change in the marketing tactics over the years, there has been a significant change in the lead generation strategies. Nowadays, there is a massive trend for inbound marketing and that is the reason why there is so much demand for HubSpot COS Development companies. One of the great strategies for lead generation in…
All signs point to chatbots as a win for marketing and customer service. Stats say that consumers like using chatbots: 95 percent of consumers think chatbots benefit customer service. 57 percent of consumers like the instant service of chatbots. 47 percent of consumers would buy something using a chatbot. That’s why 80 percent of businesses…
Thinking of marketing to customers in another country, or who speak another language? Even if you’re familiar with SEO (search engine optimization) in your domestic market, international SEO opens up some new issues you may not have considered. This article offers an overview of the technical aspects of SEO you’ll need to handle for effective…
