One of the most fundamental aspects of Internet marketing is Search Engine Optimization or SEO. It is a system of using online tools that you can implement in your website to help your pages position themselves higher in search engine results, giving your website greater exposure to targeted visitors that can eventually convert into paying…
Google Webmaster Tools (GWT) is the primary mechanism for Google to communicate with webmasters. Google Webmaster Tools helps you to identify issues with your site and can even let you know if it has been infected with malware (not something you ever want to see, but if you haven’t spotted it yourself, or had one…
Robots.txt is great when search engines frequently visit your site and index your content but often there are cases when indexing parts of your online content is not what you want. For instance, if you have two versions of a page (one for viewing in the browser and one for printing), you’d rather have the…
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and…
Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising (specifically Google AdWords PPC, Here’s how it works: Every time…
Google Panda is a series of on-going algorithm updates and data refreshes for the Google search engine that the company rolls out to help refine its search algorithm to improve the value of search query results for users. The Google Panda updates specifically tweak the algorithm as part of Google’s continual efforts to elevate high-quality sites and web pages…
The digital world is now more hyped-up, dynamic and influential than ever before. It is more focused and competitive as well. With the end goal for you to achieve high search engine rankings and to maintain them, you have to look after the latest Google SEO updates 2017. This is the initial move towards staying…
You’re probably familiar with penalties in professional sports. If a player does something unsportsmanlike, or violates the rules of the game, they are often penalized for their actions. Depending on how severe the infringement is, they may even be removed from the game, or suspended from playing for a period of time. Google penalties are…
A lot has changed in the last ten years in the field of search engine optimization. Back in the early days, it was relatively easily to gain decent search engine rankings by adding a generous sprinkling of keywords to a site’s Meta tags and then repeating those keywords somewhere on the page. Those were the…
Finding useful information on the World Wide Web is something many of us take for granted. According to the Internet research firm Net craft, there are nearly 150,000,000 active Web sites on the Internet today. The task of sifting through all those sites to find helpful information is monumental. That’s why search engines use complex algorithms mathematical…
