Now that it’s possible to create a website at relatively little cost, start-up companies, as well as established businesses, have an increasing number of competitors when selling their products and services online. With this saturation of the market and Google pushing their organic search results further down the page in favor of their paid listings, it…
Return on investment is a crucial analytical tool used by both businesses and investors. In this lesson, you’ll learn the basic formula, a variant used for shareholders, and be provided examples. ROI Defined Return on investment (ROI) is the ratio of a profit or loss made in a fiscal year expressed in terms of an investment.…
A competitive analysis is a crucial part of the research and planning phase for companies who wish to improve their business. Competitive analyses allow companies to view their competitors’ offerings in direct comparison to theirs. Why a Competitive Analysis When constructing a competitive analysis, it is important to choose a list of features that accurately…
There are times when a person in his/her childhood gets scolded or punished by his teachers for not being a legitimate follower of the rules. Similarly in today’s digital world where there is chaos for getting customers through SEO’s and Online Marketing of websites, organizations are going for unethical ways or in Google’s terms for…
If you’re just starting out your own e-commerce business, chances are you’re wearing more than one hat. In addition to inventory and product management, balancing the bills and establishing a recurring customer base, you’re likely working to understand search engine optimization, marketing and the like. For a new-business owner, this may be uncharted waters, so…
Digital Library > Defining and Serving a Market > Competitive intelligence “How to Conduct and Prepare a Competitive Analysis” An in-depth investigation and analysis of your competition allows you to assess your competitor’s strengths and weaknesses in your marketplace and helps you to choose and implement effective strategies that will improve your competitive advantagei WHAT TO EXPECTAn in-depth investigation and…
Choosing a domain name is similar to choosing a company name — it requires a lot of thought and consideration. Your domain name is your identity on the web; you want to make sure you choose a domain name that not only fits your business, but is also easy to find and promote. Follow the steps…
In order to run a business smoothly, you need to do a lot of things. These things include doing a certain analysis. You forecast your profitability, decide what combination of resources to use, assign the work order to different employees and so on. The business does a SWOT analysis which is basically finding out the strengths…
Comment writing is something of a new art form, and as many people who get comments will tell you, some are great and some are horrible. In fact, I’ve embedded a hilarious video at the bottom of this article of some girls from YouTube doing a rap song about the awful comments they get on…
Search engine optimization services are a popular one among business organizations to experience major changes while promoting brands or services. Different types of services are available for earning high revenues and profits. And off page optimization techniques in SEO plays a main role in getting more advantages for reaching greater heights. However, this process is…
