Definition: Cost per thousand impressions, or “CPM,” refers to the cost of displaying an advertisement one thousand times (known as “impressions”). The CPM pricing structure is used for some display ads and is an important metric for e-commerce businesses that maintain affiliate networks. Ads on a CPM payment model are offered by Google Display Network…
There are several techniques available for advertising your business. You can choose advertising through newspapers, pamphlets, TV commercial and online. It is one of the most effective ways to build recognition and branding. In the online commercial field, there are several types of marketing techniques to choose from. One of the most effective online marketing…
Google constantly rolls out changes to its search algorithm in an effort to provide users with the most useful results possible. As many as 500 minor changes surface each year, along with a dozen or so major updates to thwart spammers and anticipate the information users really want to find. Each major change to the algorithm presents…
What is 3 Way Linking? Some webmasters own multiple sites and try to build up one of their specific sites by offering link exchanges from their other sites. In doing this they add a link to you on their other site and get you to link to the main site they are trying to build…
Backlinks are very important to rank better in the competition. Thousands of webmasters participate in link building activities like forum link building, cross-linking, spamming and paid backlinks. And we all know how Google penalizes these websites. Almost everyone is aware of Google Penguin. So link building has become very difficult these days. As a solution…
Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic. Historically, links were how Google figured out which websites were good: a link was a recommendation, so websites with more links ranked higher. Google let the web decide how good…
Anchor Text Definition Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.…
Almost all of my clients use Google Analytics as their primary source of analytics, and general information about their site. There isn’t anything wrong with this, per se. Google Analytics is generally easy to use and provides a lot of flexibility when you want to track something a little more complicated. Checking your Site for…
If the name “Google Webmaster Tools” rings a bell for you, then you might already have an idea of what Google Search Console is. Since Google Webmaster Tools (GWT) has become a valuable resource for so many different types of people besides webmasters—marketing professionals, SEO, designers, business owners, and app developers, to name a few—Google decided to…
Google always seems to be creating some sort of buzz in the media. These days they have been getting more and more media coverage about their frequent search engine algorithm updates. In layman’s terms, algorithm updates are changes to the rules and factors Google uses to rank your website above or below competing websites. The…
