When bidding on a keyword in your PPC campaigns, you need to choose a keyword match type, which tells Google how aggressively or restrictively you want it to match your advertisements to keyword searches. There are four different keyword match types to choose from when advertising with Google AdWords. In this tutorial, you’ll learn the four keyword match…
Pay-per-click (PPC), or paid search advertising, is a form of online advertising that was developed to cater to today’s marketing and business landscape. Allowing businesses to feature their ads prominently on search engine results pages (SERPs), websites or content sites, it delivers an immediate return on your investment as well as generates immediate cash inflows…
Aside from the data we have about how PPC can drive real results for all types of brands, you should also consider the benefits of PPC advertising in general. Most of these benefits and advantages center on the amount of control and visibility PPC offers in your marketing efforts. The straightforward nature of PPC puts you in the…
In a Search Engine Marketing (SEM) campaign, we like to think of Search Engine Optimisation (SEO) as being the strategic approach to online marketing and Pay Per Click (PPC) as being your tactical, fast response mechanism. When first embarking on a Search Engine Marketing (SEM) campaign, you may be confused about the difference between SEO and PPC…
Adwords / PPC campaigns refer to the planning, Strategist and implementing of paid ad campaigns on Search Engines like Google, Yahoo, Bing, Baidu (China) etc. The objective is to grab the search user’s attention by using well written, contextual text / Image ads which will show up on the search results pages thereby directing them…
This article is designed to provide you with a realistic understanding of some of the advantages and disadvantages of implementing a strategic management system. Strategic Management vs. Strategic Planning I have deliberately used the words strategic management and NOT strategic planning. Webster’s defines planning as “a proposed or intended course of action, or a formulated scheme setting…
Strategy formulation is vital to the well-being of a company or organization. There are two major types of strategy: (1) corporate strategy, in which companies decide which line or lines of business to engage in; and (2) business or competitive strategy, which sets the framework for achieving success in a particular business. While business strategy often…
These days, effective keyword research is an increasingly important skill for digital marketers. Not only do they need to know how to develop a good keyword list for PPC and SEO, but smart content marketers use keyword research to find out what topics they should write about and what phrases they should use while writing.…
During 2011, we saw three main types of segmentation strategies on the data we serve from Get Smart Content, driven by a slightly larger number of targeting techniques. In this post, I’ll walk you through those three segmentation strategies and describe the different scenarios that can be used to succeed with each of the strategies.…
There are so many different ways to market a business online these days. But luckily, you don’t need to try all of them in order to find out what works. Members of our small business community have already done some of the legwork for you. Here are some of their top tips for developing an…
