An effective landing page is the cornerstone of successful online marketing. Your offer may be stellar and your PPC ads might be optimized pieces of perfection, but without a good landing page, your business is bound to suffer. Your landing page layout needs to be flawless. A good, persuasive landing page grabs the attention of visitors and…
It is no secret that blogs do a lot for increasing online traffic to standard website platforms, but they also have several other benefits that specifically benefit e-commerce sites. It may come as a surprise to you that the majority of e-commerce websites do not have a business blog. While there are a lot of…
First, a quick definition: Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they’re on the…
Some business owners have found great success in registering a memorable domain name with an extension other than the ever popular “.com” … but before you jump at a name with an alternative extension be sure you understand the common uses for that domain type. Here are some of the most common uses for the…
Twitter is an Internet social medium where users can post brief online messages known as “tweets.” Posts can consist of a maximum of 140 characters and are available to other Twitter users around the world. In addition to use in personal communications, Twitter can also be of benefit to businesses. In particular, business owners can…
Manage an Email Contacts Database For every email marketing campaign, firstly we need a database of email contacts whom we target as recipients. This database information should be accurate, updated and opted-in. The mailing database should be based on the target audience. Create different sets of data for various segments of your target audience to manage…
Content Marketing Content marketing is the process of producing blog articles, videos, photos, infographics, or any other form of ‘content’ that appeals to your target audience, with the aim of attracting visitors to your website. Mailing List Email marketing is the most powerful tool in your marketing arsenal. If you’re not using it effectively, you’re missing out on…
Real-time Personalization Nearly three-fourths (74 percent) of online consumers get annoyed with websites where the content (e.g. ads, offers, promotions) appears irrelevant to their interests, according to a report. Exclude Slow-selling Items Products that remain on your shelf and sell slowly can, in several instances, cut down the cash flow and decelerate a business’s development. As…
Application server and web server in Java both are used to host Java web application. Though both application server and web server are generic terms, difference between application server and web server is a famous J2EE interview question. On Java J2EE perspective main difference between web server and application server is support of EJB. In…
People often use the words "internet" and "web" interchangeably, but this usage is technically incorrect. The internet is an enormous network of billions of connected computers and other hardware devices. Each device can connect with any other device as long as they are both connected to the internet. The web consists of all the WebPages…
