A dynamic website is one that contains pages that can be built on the fly, or put together when the user visits, thanks to server technologies like PHP. Similarly, dynamic content is built and personalized to an individual user based on his or her relevant historical information and engagement with a website or application. Not…
Data is the currency of social media marketing. It’s the lifeblood of your campaigns. Without it, there’s no way to properly analyze your audience or measure your results. Data is what justifies the time we spend writing posts, crafting campaigns, and connecting with our audiences. Understanding social media analytics is essential for making data useful.…
Social media analytics is the process of analyzing social media data and content to provide insight from the millions of conversations taking place on Facebook, Twitter and more. This means identifying granular information from these conversations, comments and reactions, including the topics discussed, who is talking about it and how they are talking about it.…
It’s not always easy to identify the purpose of things. And when something serves many purposes, it’s not easy to discern between them, or to prioritize them properly. Have you ever stopped to wonder what clothing is for? That’s an easy one, right? Well, maybe. One thing you probably thought of right away is that…
There are certain fundamental laws that everyone has to follow: what does up must come down, energy cannot be created or destroyed and you really need a call to action at the end of your blogs, landing pages, etc. Sir Isaac Newton may not have known much about call to actions, but today’s businesses and…
Google Analytics is jam-packed with features that give you an instant status on your website’s health, mishaps and opportunities. The only problem? Most marketers don’t have some of the best features of Google Analytics enabled—leaving opportunity for optimization on the table. These five features of Google Analytics are just a few of our favorites: 1.…
Understand Visitors Numbers You want to know how many people visit your site each day/week/month. You want to know what times of the day they visit and their geographic location. Hopefully, if you’re a bit more curious you’ll want to know what type of device your site visitors are using such as an iPad, a…
Reach 93% of adults in the UK personally own/use a mobile phone, and with the majority of these users within arm’s length of their devices at all times there’s a lot of potential to reach customers at any time of the day. SMS marketing boasts an impressive average open rate of 98%, meaning mobile marketing…
When it comes to marketing online, social media has certainly grown into one of the most popular options among a host of different businesses. Ensuring you get the most out of your social media marketing efforts, it’s important to remember some key facts. In today’s blog, I will be listing 6 points that are very…
1. Earn the Respect of Your Audience Respect is a precious commodity for all businesses — especially when it comes to online reputation management. Listen to your propsects and customers, and be responsive to what they tell you, good or bad. You can also win respect by being consistent — don’t say one thing and…
