Unique to every search engine, and just as important as keywords, search engine algorithms are the why and the how of search engine rankings. Basically, a search engine algorithm is a set of rules, or a unique formula, that the search engine uses to determine the significance of a web page, and each search engine has…
Google recently introduced a new AdWords feature that lets you create keywords that are more targeted than broad match, yet have a greater reach than phrase or exact match. With modified broad match, you put a plus sign (+) in front of one or more words in a broad match keyword. The words that are preceded by a…
What is CRO? CRO, as mentioned above, is the practice of A/B testing two versions of a website against one another. The ultimate goal is to find the version that converts better—that is, the version that sends the most leads, contact forms, phone calls, purchases, and so on. The more conversions, and the higher your…
It might seem like an obvious answer to the question, what is a landing page? But just because the answer can be simple does not mean that a landing page itself is simple or something to look past. A landing page is an important marketing tool bringing awareness to specific content and prompting visitors through…
The process of article submission involves publishing informational articles to online article directories. By article directories we mean websites that house collections of articles on various topics. Informational articles do not promote your business directly; however, they can provide readers with useful information from your field of work. Shortly, in this way, you can: Show…
Among all the SEO techniques, article submission can be one of the most successful. Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories. The main purpose behind article submission is to attract a large number of visitors…
What are Meta Tags? Meta tags are a great way for Webmasters to provide search engines with information about their sites. SEO Meta can be used to provide information to all sorts of clients, and each system processes only the Meta tags they understand and ignores the rest. Do Meta Tags Help SEO? Ranking high…
A product that has survived the screening stage of development called the New Product Development or NPD stage needs a focused product market analysis next. The analysis of product market will not only reveal the demand that the market has for the product but also the expected profits in the future years along with a…
Quality score is a metric in Google AdWords, Bing Ads and other platforms that combine historical performance and relevance of your ads, keywords, and landing pages to a user’s search query. Quality Score (QS) can also be a helpful warning signal when there are particular ad groups or campaigns in a PPC account that need…
How do you determine the most suitable market for your industry? What are the risks and benefits of operating in a particular market? This lesson discusses the definition and purpose of a market analysis. Market Analysis What if you have branded one of the best coffee shops in your home city, and in just two…
