Well, you’ve done your market research (who knew there was such demand for a kielbasa manufacturer in Cleveland?), chosen your business name (“Greg’s Kielbasa” — after your grandfather!), and perfected your product and delivery – Yum! Now you’re planning a website that’ll have your potential customers’ mouths watering and distributors lining up around the corner.…
Senior citizens are the fastest growing demographic on Facebook, and this doesn’t surprise me. Though I’m not a senior, I personally use social media tools for business, but also to keep up with past and present friends as well as my family. For seniors, using Facebook has enabled them to get in touch with long lost friends…
Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers. Email marketing allows you to create more targeted and personalised messages. This can help you to build more meaningful relationships with your customers. It can also improve response rates to your direct…
IN THE LAST three years, almost 1,000 new generic Top Level Domains, also called new gTLDs, have become available for registration. This exponential increase from the previous 22 options like .com, .net, and .org. has created a historic change in the way people navigate the web. Companies looking to provide the next big domain extension…
1. Boosts visibility of your brand Social Media marketing Imagine your company brand being available to over 2 billion users on just Facebook, Instagram and Twitter combined. That figure doesn’t consider Tumblr, Skype, Snapchat or LinkedIn, which combined, have another 1.1 billion users. Before we go any further, we are already talking about your brand being…
Google Analytics is an analytic web service that tracks and reports traffic on a website. The best part is that they offer a free version and it integrates seamlessly into other Google services which simplifies some of your web service needs. It’s another example of how Google is slowly taking over the internet and the world…
All businesses need to keep track of an online reputation. It only takes a couple of hours for a bad customer experience to go viral and impact your bottom line. It’s even worse if you don’t know it’s happening and you’re not on top of the situation. Here’s what you can do to improve your…
1. It costs you less Choosing telemarketing over other marketing platforms is a good idea for sales & marketing professionals and business owners. It is comparatively cheaper than other marketing methods, such as journal/magazine or website advertising. 2. It can help you expand With telemarketing, you can easily expand your business, create lots of new…
In simple words, a domain name is nothing but the name (URL) of your website. No two websites in the world can have same domain name with same TLD extension like .com, .org, .info etc. Normally, when you sign-up for web hosting solutions, a hosting firm may offer enticing hosting deals with free domain registration…
Google Analytics is a free service that will help you to obtain the most value from your business website. With all that it has to offer, it certainly takes time to get familiar with the platform and utilize it properly. However, if you start with the Google Analytics basics, you can slowly build your knowledge. It is…
