Cookies sometimes get bad reputations when people discuss Internet privacy issues. This may happen because cookies have the ability to track your browsing activities. Websites, for instance, add cookies constantly to your hard drive as you surf the Web. While there are concerns associated with cookie use, you may discover that the advantages of keeping…
Inbound marketing is not a new thing, the idea was around long before the catchy term. While it shouldn’t be relied upon to deliver leads on its own, inbound marketing is a useful strategy to have as part of your overall marketing plan because it’s great for filling the top of your sales funnel. From new prospects…
Performance display advertising includes banner ads that you only pay for when the desired response occurs. Typically, you pay on a per-click basis, meaning your money is invested in driving traffic to your website or landing page. For providers looking to minimize spending and optimize return on investment with healthcare marketing, display ads are an…
Benefit 1: More Business Opportunities Who doesn’t want to grow their potential client base? A web store can help strengthen your online presence, letting potential clients and resellers find you through search engines. This is especially effective if you choose to make your catalog pages public. However, even if you decide to keep your catalog…
1. Escape The Mundane & Be Creative: Be more creative while doing less repetitive work. How much time do you spend manually posting your products one by one on Social media or sending a thank you email every time someone makes a purchase on your store?. By handing over these repetitive tasks to the software…
Right now, somewhere, a potential customer is searching for your products. But, who will they find first – your company or your competitor? Search engine marketing is all about getting in front of customers at the very moment they are searching for your products on Google and the other engines. But how do you take…
If you run a small business, chances are you are wondering if blogging is worth the time and effort. The short answer is a resounding YES! Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more perspective customers. Statistics from…
With so many articles and blogs telling you the right ways and the wrong ways to conduct your social media efforts, it all gets a bit confusing; to help with that we’ve rounded up the key points you need to remember all in one place. See below for a simple social media check list to…
Saying “we want a better website” is like saying, “we want a better business”. But what exactly does “a better business” mean? Do you want to increase revenue? Maximize profitability? Or maybe improve customer satisfaction? This could mean a number of different things for different people in different situations. Unfortunately, simply wanting a better website…
Many people use the terms Internet and World Wide Web (aka. the Web) interchangeably, but in fact the two terms are not synonymous. The Internet and the Web are two separate but related things. What is The Internet? The Internet is a massive network of networks, a networking infrastructure. It connects millions of computers together…
