With technology constantly changing, customers are changing the ways they buy products. In order to stay up to date, your marketing strategies must change with the customer. Yet, many companies find themselves stuck in traditional outbound marketing techniques. Here are some advantages to trading in traditional marketing techniques for inbound marketing tactics. Generates more web…
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a…
First of all, it’s important to define what Search Engine Marketing (SEM) is. Search Engine Marketing, also known as SEM, can be defined as the deliberate Internet marketing action taken by a business or marketers in order to increase a brand’s visibility through search engines. The brand ensures that careful research submission and right positioning puts your website…
We launched FireRock Marketing as small business sales and marketing consultants in 2010 in Boston Massachusetts to help small businesses navigate the rapidly changing marketing environment. This has helped to free ourselves from the constraints and pressures of the corporate rat race, while helping business owners achieve their growth goals. Our team has spent the…
The success of any mobile app or website can depend on how the design and functionalities are portrayed to the end user. Any design needs the right combination of an excellent user experience with creative and eye catching elements to help increase traffic, retention and ROI. It is a not always an easy balance to achieve.…
There are a lot of social media and technology pundits out there talking about the demise of Twitter. I’ll be honest that, despite the business rumblings, I still find incredible value in the platform. If someone from Twitter is reading this, here’s what I would do immediately to improve business results: Make users pay for…
Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads’ effect. A new world with an increasingly connected consumer According to studies & research, as of 2012, there are…
SEO has become widely adopted as an online marketing strategy because of its effectiveness. While the benefits of SEO are vast, here are the top 5. The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy. While there are many benefits to a good…
You might have heard people discussing the User Interface (UI) and User Experience Design (UX) of a mobile app. Most of the time these terms is used interchangeably, from a design perspective it’s a catastrophic mistake to consider UI and UX as same. Creating User Experience Design (UX) of a mobile app is the process of…
Currently, Twitter has 307 million monthly active users from around the world. Its extraordinary growth has led many businesses to incorporate it as a tool in their social media marketing plan. It’s an effective marketing platform that can also be used to build client/consumer relationships. The short form immediacy it offers is unlike any other…
