What Is UI/UX? The simplest explanation is that UI, which is short for User Interface, is what makes a website design look good, and UX, short for User Experience, is what makes it easy to use. The user interface is the software or hardware that an end user interacts with, like a mobile app, a…
Essential Many interactive websites, such as community sites, can only function by allowing people to add information. Members must be able to add and share messages. There have to be rules to determine who can see what information and what they are allowed to do. As well as websites where interactivity is a fundamental requirement,…
Social media generates a lot of information, but also a lot of noise. Companies need to find ways to filter the multitude of posts, tweets, comments, pictures, and videos that are generated about their brands and offerings every day, and analyze only what matters to them and their customers. One big advantage of any social…
Online advertising Is A Long-Term Strategy. Let’s look at the facts. Whether we’re talking about a smartphone, tablet, laptop or desktop, most of us own a gadget of some sort. Furthermore, we’re on the Internet all of the time. What does that mean? Well, thanks to technology, customers have never been so accessible. Online advertising can generate leads from…
We encounter a broad range of businesses everyday – some that understand the importance of social media and some that don’t. After a grueling week of old-school sales here is our shortlist of good reasons to care about social media when promoting your small business. Social media networks offer a free promotional resource. Many businesses…
To many small business users, Google Analytics can seem like a complicated jumble. The good news is that Google Analytics isn’t as difficult to figure out as you may think. In this article, we explain this tool according to its four main components and explain how they function to give you a better understanding. We…
The Internet is huge and wonderful: full of information with answers to nearly any question at our fingertips. However, the Internet is also a place where people vent their frustration. If you run a business, you’ll eventually have someone who isn’t happy with something your company did, and many are only too willing to post…
Twitter is one of the biggest marketing phenomenons of the online business world. In fact, it has been growing faster than any other social network and is expected to grow at a faster rate in the near future. As a marketing platform, Twitter offers many benefits to businesses. In this article, you will find some…
Social media marketers often want to start with tactics, but “The Social System” provides an outline for developing a clear strategy to guide all social media efforts. It’s well documented that companies with a defined strategy are the ones that experience the most success on social. For others, the challenge knows where to start. According to Gretchen…
The online reputation of an investor isn’t just something — it’s everything. The Internet has morphed into a central destination for determining a business’s worth, filled with real-time consumer reviews, opinions and comments. For real estate investors, the benefits of online reputation management are second to none, as the capability to control and influence your…
