About Digital Campaign Executive

Digital Campaign Manager to drive delivery and the best campaign outcomes, including display, video, mobile app assets.

You will be responsible for end-to-end delivery of the campaigns across your allocated sales patches, amongst both direct and programmatic buy types.

Responsibilities:

• The resource should have good hands on experience of PPC campaigns.
• Assist in the formulation of strategies and run sponsored marketing campaigns inclusive of PPC AdWords, Bing, LinkedIn, Facebook, Twitter and other social channels.
• Should be well versed with the digital campaigns elements like landing pages, UTM parameters, conversions and conversion tracking, budget monitoring, bidding strategies etc. with good knowledge of content requirements, Ad copy formats and sponsored campaigns on LinkedIn.
• Plan and monitor the ongoing campaigns and optimize to achieve monthly and quarterly targets.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Collaborate with designers, marketing and content team to improve user experience of the Landing pages and sponsored campaigns.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Should be well versed with the reporting formats and data analysis.

Annual salary: ₹4,00,000

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