About Online Reputation Executive

Online reputation managers monitor social media sites to identify negative content that is posted about their clients.

They use a combination of public relations and technical skills to eliminate this content (or at least force it to appear lower in search results) and promote content (news articles, blogs, Tweets, Facebook and Linked posts, etc.) that presents a positive image of their client.

Online reputation management (ORM) is about monitoring and improving how your business is viewed online. It means looking and analysing what a potential customer, reporter, or partner will discover about your brand, your people, or your product/service when they perform a Google search. Search engine management is also a key responsibility of ORM so as to counter negative search results.

Responsibilities:

• Performing an in-depth audit of the information on the world wide web and ensure positive reputation of the Co./Client/Brand
• Continuously monitoring /Tracking the reputation of the brand on various outlets, e.g. social media, search engines, blogs & social communities, consumer forums, etc.
• Commenting positively on the most influential/negative forums and comments.
• Specialize in prevention and repair of the Online Reputation Threats.
• Investigating the facts about the Comments.
• Understand the Level of the threat and analyze and manage Online Identities.
• Discuss and respond and continuously follow-up Plan Strategy and Implementation.
• Utilizing sophisticated Online and Offline Techniques in promoting Positive and Neutral Comments.
• Manage all review content; monitor other review content and manage inappropriate content
• Track, analyze and make recommendations to account for new or revised content; optimize for SEO
• Evaluate review and survey data for trends and anomalies
• Coordinate monthly calls with client to review account performance and recommendations
• Analyze online statistics; overall trends and subsets by Sites/Rating/Keywords, identify on-going trends and potential mitigation solutions,
• Provide daily, weekly and quarterly analysis to clients and senior management.

Annual salary: ₹3,18,000

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