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About PPC Executive
These marketing professionals enhance PPC campaigns using budgeting, keyword selection, copy improvement, comprehensive search strategies, etc.
PPC Executive are expected to handle various ad types, such as Google Display, Bing ads, and other paid search engine advertising.
Responsibilities
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Annual salary:₹10,48,883
