About Social Media Manager

Social media marketing is all about audience building. Platforms like Facebook, Twitter, LinkedIn, Pinterest, and Instagram allow brands to not only expand their reach, but build social communities. Certain platforms are better for certain marketing tasks.

This marketing role is concerned with designing multi-channel campaigns to raise awareness about and driving the adoption of a brand, product, or service. Digital media managers are also responsible for deciding the brand’s digital strategy and messaging.

Responsibilities:

• Building and maintaining an editorial calendar for all relevant social channels
• Engaging with audience members on a daily basis by communicating with followers and responding to comments and posts
• Maintaining a consistent brand voice and tone
• Monitoring and reporting on paid and organic social campaigns
• Working with the content team on strategic planning and blog promotion
• Develop comprehensive social strategies to increase traffic to digital content
• Create a detailed roadmap of social campaigns/tactics and execute campaigns
• Collaborate with Content, Product, and Sales to determine business-prudent social messaging
• Lead the development of standards, policies, and rules of engagement for social media
• Keep up with and implement new industry trends and technologies

Annual salary: ₹5,60,000

Social Media Manager Job