Digital Campaign Executive in G-Cube Webwide at Noida
Company: G-Cube Webwide
Experience: 3 to 6 years
Location: Noida
Salary Package: INR 2,00,000 – 5,00,000 PA.
Industry: IT-Software / Software Services
Role: Tele calling / Telemarketing Executive
Job Description
- Resource will assist in the planning, execution and optimization of our online marketing efforts.
- The ideal candidate will have a passion for all things marketing and technology. A tech-savvy and intuitive person with ideas to reinforce marketing sponsored campaigns.
Responsibilities
- The resource should have good hands on experience of PPC campaigns.
- Assist in the formulation of strategies and run sponsored marketing campaigns inclusive of PPC AdWords, Bing, LinkedIn, Facebook, Twitter and other social channels.
- Should be well versed with the digital campaigns elements like landing pages, UTM parameters, conversions and conversion tracking, budget monitoring, bidding strategies etc. with good knowledge of content requirements, Ad copy formats and sponsored campaigns on LinkedIn.
- Plan and monitor the ongoing campaigns and optimize to achieve monthly and quarterly targets.
Be actively involved in SEO efforts (keyword, image optimization etc.) - Collaborate with designers, marketing and content team to improve user experience of the Landing pages and sponsored campaigns.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Should be well versed with the reporting formats and data analysis.
Requirements
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google AdWords and Sponsored campaigns and SEO/SEM
- Working knowledge of ad serving tools.
- Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Having experience with Ad campaigns or PPC/PPL campaigns of Gartner, G2, Capterra, Getapp and work experience in the e-learning industry will be a plus.
Key Skills
PPC, Google Analytics, Online Marketing, Google AdWords, Webtrends, Twitter, SEM, Web Analytics, Digital Marketing, SEO
Company Profile
G-Cube Webwide Software Pvt. Ltd.
G-Cube is the one of the forward looking and growing e-learning organization Head Quartered in India, with sales and marketing office in California, US and Ontario, Canada. G-Cube is an ISO 9001:2000 certified organization and is working towards achieving CMMi Level 3 Certification. G-Cube serves global organizations with its best of the breed services and has been awarded with Deloitte Technology Fast 50 India €“ 2009 award. Please visit the following link to know about few of our clients: gc-solutions.net/clientlist.asp G-Cube offers range of e-learning services both for online as well as classroom based learning delivery. Our services include advisory, custom courseware design / development and Instructional Design. G-Cube believes in individual self development through knowledge development. We have a well established knowledge sharing process through our internal and external Blog. To know more please visit: gc-solutions.net/blog
