Digital Marketing & Promotion
Our certification course has been designed to cover all aspects of digital marketing & promotion and meets the needs of students, working professionals, entrepreneurs and job-seekers. It covers SEO, SMO, PPC, Analytics, Marketing of Email/ Inbound/ eCommerce/ Mobile/ Content/ Affiliate.
What You Will Learn?
- Fundamental of Web Media: Doing Business in Digitally (Marketing, Advertisement, Promotion, Sales, Support)
- Search Engine Optimization: Leverage Search Engine Optimization (SEO) to expand your organic reach through various Search Engines.
- Search Engine Marketing: Leverage Search Engine Marketing (SEM) to create inorganic expansion through various forms of Online Advertising.
- Social Media Marketing: Leverage Social Media Marketing for Brand Building, Lead Generation & Customer Acquisition.
- Email Marketing: Leverage Email Marketing, one of the highest ROI driving Digital Mediums even today.
- Inbound Marketing: Leverage Inbound Marketing to Attract, Convert & Delight your Customers through pull marketing techniques.
- Web Analytics: Leverage Web Analytics if you want to measure & improve ROI of your Internet Marketing campaigns.
- Add-on Concepts: Mobile Marketing, Affiliate Marketing, Ecommerce Marketing, Webmaster, Blogging, Content Marketing, Website Planning & Creation, Reputation Management
Who can Join?
- 10+2, College Students, Graduate having Computer & Internet Knowledge, BCA, BSc(IT), B Tech, MCA
- Proficiency in Written English
Website Design & Development
Our Certification course equips the learner to manage nitty-gritty of Website Design & Development in order to make a user-friendly & visually appealing websites. It teaches HTML, CSS, JavaScript, Bootstrap, Photoshop, PHP, MySQL, WordPress, Magento.
What You Will Learn?
- Graphics Design: Design Logo, Banner, Poster, Flex, Visiting Card, and Pamphlet using tools like Photoshop & Illustrator
- Website Design: Design responsive website in HTML5, CSS3, jQuery, XML using Dreamweaver & Notepad++
- Website Development: Develop web based applications using server side scripting PHP 5 and MySQL database
- Content Management System: Learn customization and management of CMS like WordPress, Joomla & Drupal
- Ecommerce System: Learn how to operate and manage applications like Magento, OpenCart & PrestaShop
- Development Framework: How to develop applications with CakePHP, Bootstrap, Material Design, AngularJS
- Development Management: Concepts like Defect Tracking System, Configuration Management Tools & Repository system
- Server Management Tools: WHM, cPanel, Parallel Plesk, Servers like Shared, Virtual Machine & Dedicated
Who can Join?
- Graduate in Science stream having Computer & Internet Knowledge, BCA, B.Sc.(IT), B-Tech, MCA
- Creative Aptitude & Analytical Skill
Software Quality & Testing
Our Certification course highlights the importance of Software Quality & Testing in IT industry and “Zero Defect Zero Effect” is becoming fascinating challenge for IT professionals. It contains SDLC & Models, Testing: Types & Techniques, Test Management & Control, Bug Reporting & Test Automation.
What You Will Learn?
- Testing Basics: Why Testing, Quality Factor, Defects, Testing Constraints, Test Design Techniques, Assurance vs ontrol, Structural vs Functional, Verification vs Validation, Static vs Dynamic
- Development Life Cycle: SDLC, STLC, Software Development/Operation/Maintenance Process, Models like Water Fall, Spiral, V-V, Prototype, Hybrid, Agile (Scrum, XP)
- Testing Types: Manual Testing like Black box, White box, Unit, Integration, Functional, System, End-to-end, Sanity, Regression, Load, Stress
- Test Case Process: Test Case Design, Building Test Cases, Test Data Mining, Test Execution, Test Reporting, Defect Management, Test Coverage, Traceability Matrix
- Test Administration: Test Planning, Customization of the Test Process, Budgeting, Scheduling, Managing Defect & Testing through tools like Bugzilla, Mentis, QC, Trello, Jira, Asana
- Testing Verticals: Specialized Testing like User Acceptance testing, Performance Testing, Database & Migration Testing, Security Testing, Mobile Testing, Browser Testing
- Automation Testing: Basics of Automation Testing – Why, When and How to Perform, Test Environment Preparation, Overview of tools like Selenium, QTP, Jmeter, LoadRunner
- Quality Concepts: Standards like ISO, CMM, CMMi & eSCM, Quality Assurance, Database Basics, Configuration Management, Build & Release Process, Risk Analysis and Management
Who can Join?
- Graduate having Computer & Internet Knowledge, BCA, B.Sc.(IT), B Tech, MCA
- Proficiency in Written English & Analytical skill
Jobs openings in IT Industry
- As per a Research & Markets report, the global IT industry is projected to reach US $1,147 billion by 2017.
- According to a NASSCOM report, the Indian IT-BPM industry is expected to add revenue of US $13-14 billion to the existing revenue of US $118 billion by 2015.
- The e-commerce space is expected to grow at the rate of 20-25% over the next three years, leading to at least 150,000 additional jobs.
- According to NASSCOM HR Summit 2010, IT & BPO sector are set to add 30 million new jobs by 2020.
- As per a Payscale report, a trained & skilled IT professional can earn anywhere between Rs 6-20 lakhs per year.
Why Avyud Academy?
- We prepare our curriculum based upon the latest trends in technology after thorough market research
- All our faculties enhance their technical skills regularly to keep themselves abreast with industry demands
- Organizes events to encourage student – industry interaction & also prepare them for job interviews
- Skill based Certification having Regular Assessment and Monitoring adds an extra edge to their resume
- Small Batch Size, Focused Approach, Individual Mentorship, Assistance even after Course Completion
