Assess your current reputation
Start by analysing the existing online reputation for your business. What are the first results in search engines? What are people saying in social media and blogs?
This is the stage to collect all the information that will offer you a better understanding of how others view your business.
It’s not just about performing a search, it may also extend to the analysis of previous campaigns, hashtags, existing content, social handles, and anything that exists on the web and is relevant to your business.
Are all the details correct? Do the employees support your online reputation? Are there are any changes that need to be highlighted to your online presence?
Identify changes needed
It’s useful to create a positive reputation before you come across a negative issue. If the business already has an online presence, it may be a good idea to filter out the noise and examine the first changes you need to make.
For example, how about “hiding” all the mentions that are not relevant or useful enough to be linked to your business? Is there a recurring mention that you’d like to remove?
Moreover, you can even set personalised filters to help you highlight the most relevant results for your business.
Social listening tools may take you to the next step of this process, by offering you valuable insights on your brand’s reputation and how this can be improved.
Determine what works best
Once the monitoring and the research is complete, it’s time to decide on the best sources to include in your online reputation strategy. Which platforms work better for an improved online reputation for your business?
Do you need to create more content? Should you switch the existing focus of your marketing efforts to enhance your online reputation? This is another step that you listen and learn until you’re able to understand the most effective ways that could impact the management of your online reputation.
You may start with an initial decision on the platforms to focus on and if you still feel that you’re not targeting the right audience, you can always experiment with different areas of interest.
Social media, online press, blogs, and forums indicate the endless opportunities you may test until you find the perfect way to craft the strategy for your online reputation.
Source: Searchenginewatch
