Now-a-day, many outsourced software development companies are getting involved in the business of providing search engine optimization services to its clients. They make use of both off-page and on page tactics to improve the rankings and increase the visits on a web page.
As we all are well aware that SEO has become a prominent part of IT Infrastructure services, forum posting is one of the best techniques of off-page SEO. There are lots of different ways used for link building by search engine optimization experts like directory submissions, link exchange, blog commenting, article submissions etc. But, one of the most important ways for making good quality back links is the use of web forums as posting in these forums can generate high-quality backlinks. Forum posting is preferred by large number of people as it is very easy to do. There are lots of web forums on the Internet where you can share your opinion about different topics and get backlinks very easily. The main focus is to provide quality information to the community and get quality backlinks in return.
There are some important rules which should be followed by everyone at the time of forum posting like:
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Make sure to provide valuable information and comment relevant to the topic as most forums have a very strict policy about spam and doing otherwise will get you banned.
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Your links should be relevant to the discussion or atleast relevant to the forum as a whole.
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It is best not to direct your comments personally at anyone. Talk in a general tone and remember to never be offensive.
There are main benefits of Forum posting which show how forum posting is helpful in achieving SEO value:
Main benefit of forum posting is that you can add links through signatures that are added at the end of your comment but in some forums, to make signatures that contain a link with a keyword, you need to earn a certain level of reputation. Once you reach that certain level of reputation in a particular forum, you will be allowed to add signature. A signature in a web forum is a kind of sign off that will automatically appear at the end of each post made by you. You can include backlink to your website in that signature so each time you will make a post; a live link is made to your website from that site. So forums create backlinks in a big number easily as the more you post the more backlinks you make.
Forums are also used for direct marketing of products as you can market your products or product page in certain discussions where other users are asking for some good products and providers of certain kind.
Web forums can be used to gain direct as well as indirect traffic to your website. As many number of posts made by a particular user in a forum, he or she gains more reputation and others users check for links suggested by him.
So, all of the above benefits have shown that a web forum holds an important place from the SEO point of view as it is a good source of backlinks as well as direct traffic.
Source: Evancarmichael
