Real-time Personalization
Nearly three-fourths (74 percent) of online consumers get annoyed with websites where the content (e.g. ads, offers, promotions) appears irrelevant to their interests, according to a report.
Exclude Slow-selling Items
Products that remain on your shelf and sell slowly can, in several instances, cut down the cash flow and decelerate a business’s development. As a result, it’s necessary to have closeout sales.
Adding Live Chat
Using live chat, customers can ask questions or express concerns before making any buying decision. This opportunity can increase the conversion rate or perfect the customer shopping experience for your brand. Offering live chat on your site will also let you discover the minor and common problems experienced by customers. Resolving those problems can lead to an overall rise in conversions. A survey found that 31 percent of the online shoppers in the U.S. and UK accept that they are more likely to buy after utilizing the live chat feature on a site.
Use Opt-In Pop-Up Offer to Push Them over the Edge
If you wish to improve your conversion rates and sales, don’t overlook the potential of opt-in offers. Pop-ups encourage visitors to sign up for your mailing list, newsletter or loyalty program. This not only increases your contacts (a useful resource for email marketing) significantly but also boosts sales quickly.
Offer Free Shipping
Several studies have shown that there are many benefits to offering free shipping. Online shoppers are 4 – 5 times more likely to buy from a site offering free shipping. People don’t like to pay for shipping
Flaunt Customer Reviews and Build Trust
Social media has turned everybody’s lives inside out. No matter whether you’re buying a new smartphone or going out for dinner to a new restaurant, people check out the internet first. According to Invesp, 90 percent of customers prefer reading online reviews before visiting a business or using its services and 88 percent said they trust online reviews like a personal recommendation. Check out this infographic on the importance of customer reviews.
Automate Your Email Marketing
Automation is essential to improving the email marketing game. Automating your entire email marketing strategy based on pre-set triggers helps you to send seamlessly hyper-relevant and timely messages, delighting subscribers
Source: tagove
