Later is a web-based marketing software that assists businesses in planning and scheduling posts across social media platforms such as Instagram, Facebook, Twitter, and Pinterest. Users may utilize the drag-and-drop calendar feature to schedule social postings for the coming week and track interaction in real-time. The graphic content calendar offers an overview of forthcoming pieces, and automated publication eliminates the need for human effort once the timetable is established. Later’s visual Instagram planner lets users see their feed design and preview how photographs will appear once uploaded. The planner employs a drag-and-drop interface, allowing posts to be moved about until the user is satisfied with the appearance of the planned content. Instagram stories may also be planned using the Later planner, and optimization statistics assist companies in determining the optimal times to post stories.