What is Mailchimp?
Mailchimp is a marketing automation tool created for companies that use email to communicate with their target consumers. It’s a one-stop shop for managing mailing lists, customizing email templates, and nurturing and automating your whole marketing campaign. Businesses that want to use email marketing require a solution like Mailchimp to help them run their campaigns like a well-oiled machine.
Why Should You Use Mail chimp?
The key reason for this is that MailChimp has an excellent user interface. It allows us to send emails, manage subscribers, provide excellent tracking, set up autoresponders, make attractive email templates, target subscribers, and split test our campaigns. MailChimp does provide a free plan with some restrictions (up to 2000 subscribers and 12,000 emails per month).
What Is the Purpose of Mailchimp?
It's Free
The “Forever Free” account from MailChimp is ideal for small enterprises or those just getting started with email marketing.You receive a 2,000-subscriber list and 12,000-emails-sent-per-month cap. At no cost! It’s simple to set up and provides a safe way to get started with email marketing. You may simply upgrade to one of their premium accounts if your email list expands beyond this or you require a greater send capacity, but in our experience, the free account meets the needs of the majority of individuals.
Click the link below to see our free MailChimp tutorial video and learn how simple it is to set up an account.
It's Simple
MailChimp is really simple to use. Also, it’s really adaptable. We appreciate that it’s built for non-technical folks, allowing anybody to send professional-looking emails without requiring a marketing degree! The program was initially released in 2001 and has been steadily improving since then. They’re always tweaking the design in order to keep the user interface as basic, clear, and user-friendly as possible. You just select a template and use their simple drag-and-drop design option to customize the layout and content.
Excellent Assistance
The customer service at MailChimp is unrivaled. Their personnel is really helpful; you can call them with any question and anticipate a prompt, courteous answer. Rather than giving free accounts with limited assistance in order to get customers to join up for their commercial services, MailChimp has made “freemium” a core aspect of their business strategy.
This is how it used to be, at least. Due to their rapid development, they are no longer able to provide limitless email assistance for their Forever Free users. However, this is merely proof of how well they’re doing and how good their product is. The good news is that when you set up your account, you still receive 30 days of free email assistance.
Furthermore, they provide a comprehensive Knowledge Base full of articles and video tutorials with user instructions, how to get started and get the most out of your account, as well as more technical material and a full glossary of words
The key Features of Mailchimp
Scheduling
This allows you to prepare your emails ahead of time and schedule them to be delivered on specific days and times. As a result, you may get a head start on your marketing and prevent last-minute panics.
List Segmentation
It’s critical to be able to segment your list so that your emails reach the proper people. The free account allows you to establish groups inside your list so that your readers may join up for relevant topics. This means you can send them better-focused emails with the information they truly desire.
Reporting
Even with the free account, MailChimp includes a robust reporting function. You can check who opened your emails and how many times they were opened. You can check which links were most often clicked. You can identify what time of day was the busiest. You can even find out where your readers are in the world. This provides you with valuable information about how your email marketing is functioning and where you may need to improve.
MailChimp Integration
MailChimp integrates seamlessly with other applications and services, allowing you to get the most out of your marketing efforts. It is compatible with Customer Relationship Management (CRM) software, WordPress in general, the WordPress Gravity Forms plugin, eCommerce signup forms, and, of course, social networking networks.
