What is Marin Software?
Marin Software was founded in April 2006 by Christopher Lien, Wister Walcott, and Joseph Chang. Lien and Walcott are still with the company, with Lien as chief executive officer and Walcott as executive vice president, product, and technology. Marin has a great forecasting tool that allows you to view your account as a whole or a subset of campaigns and see what additional budgets can really help you achieve. To do this Marin uses historical information from your accounts so you can’t just log in and do it right away.
Benefits of Marin Software
- Clean user interface
- Fantastic support and sales
- Algorithms tailored to more specific accounts
- Reporting is easy to customize and can be dragged across customers.
- The overview tab is helpful for overall knowledge and quick updates for expenses, ROI, etc.
- Ability to filter in endless ways.
- Adding dimensions makes your life easier and can be customized as per the requirement of the customer.
