Marketing Manager in Lenovo at Gurgaon
Company: Lenovo
Location: Gurgaon, Haryana, India
Job function: Marketing, Sales
Industries: Computer Hardware, Consumer Electronics
Position Description:
Motorola Mobility a Lenovo Company, is one of the world’s fastest growing smartphone providers, creating groundbreaking, affordable, high-quality products designed and built with the global customer in mind. And it’s our people who make this all happen. We are thinkers, risk-takers and problem solvers, working together to constantly challenge the status quo. If you share our commitment to ingenuity, creativity and innovation, we want you to help us define our world of tomorrow.
Role and Team Description:
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.
- Developing and executing the marketing strategy for Motorola & Lenovo particular line of smart phones in India, including social media marketing, online advertising, community management, mobile marketing programs, SEO, SEM & ORM to achieve Marketing & Business objectives
- Preparing annual budget for the digital vertical, monitor competitor strategies and industry trends
- Identify consumer insights & purchase behavior to develop communication strategy across owned & earned digital platforms
- End to end management of Digital & Social media campaigns – creative, innovations and media for the New Product Launches (Tease, Launch and Sustenance) to drive awareness and generate demand.
- Co-ordination with product, sales & global marketing teams to ensure that our campaigns further build on the product proposition and help us meet the defined business objectives.
- Managing e-commerce Partner relationships for Digital & Social Presence for our devices on their platforms
- Improving positive sentiment around brand with proactive and reactive content seeding
- Inspire and engage the agency and key publishers to deliver campaigns that stand–out.
- Motivate the internal and agency teams to deliver exceptional performance
- Set KPI metrics for agency and media partners
- Execute Industry-first innovations that establish Motorola as a leader in this domain.
Desired Skills And Competencies
- Min – 5 years of experience in Digital Marketing domain preferably in tech industry – IT, Telecom.
- In-depth knowledge of Digital Brand Communication, Social Media Marketing, Analytics, SEO & SEM, Online reputation Management, Campaign Management, Digital Researches
- Familiarity with digital media landscape in India and its role in the overall marketing mix.
- Proven track record of delivering successful digital media solutions.
Source: https://in.linkedin.com/jobs/view/marketing-manager-mbg-at-lenovo-2378204673
