What is Moosend?
Moosend is a cloud-based email marketing platform that includes marketing automation for managing numerous email campaigns, mailing lists, newsletters, and other features. Email templates, automation tools, real-time analytics, and a drag-and-drop email editor are included in the solution, which is appropriate for freelancers and organizations of all sizes.
Features of Moosend
Ecommerce Automation and Subscription Forms
Modal pop-up – Have your email campaign subscription form appear on the page you specify.
Inline form – Insert your subscription form directly into your text.
Floating bar — Add a subscription form to your page’s top or bottom.
Floating box — As visitors scroll down the page, the form will remain visible.
Full-page form — Place your form in the center of the page.
Testing , Targeting and Marketing Analytical
A summary of all marketing efforts — Instead of having to go into the details, you’ll have access to all of the information in one spot.
View detailed client profiles — You can observe which subscribers read which emails, what they clicked on, and so on (this tells you exactly what each consumer is most interested in!)
Heatmap analytics enables you to readily view the clicks and outcomes from all of your email marketing campaigns and automation, allowing you to determine what your consumers like.
Segmentation, Personalization and Automation of Email
So, just what is audience segmentation?
Audience segmentation is gathering all of your subscribers and categorizing them based on shared features.
Designer of Landing Pages, Templates and Branding
Moosend has an easy-to-use landing page builder with a drag-and-drop editor that allows you to simply add your content.This means you can create landing pages in a matter of minutes!
Benefits of Moosend
- Users may utilize the drag-and-drop newsletter editor to build their own emails from start or alter existing templates, as well as preview emails to see how they look on different devices.
- Marketing automation may handle a variety of events, such as abandoned carts, user onboarding, and lead scoring, and allow users to set actions to be taken by selecting from a variety of event triggers and filters.
- Users may monitor campaign results by nation, as well as statistics for subscribers’ devices and email clients, and measure the click-through rate (CTR) for numerous links in the same email campaign.
- Users may utilize the Moosend API to automate marketing operations, interface with third-party applications, and more.
