What is Postscript?
Postscript is an SMS marketing platform used by Shopify and Shopify Plus e-commerce businesses to generate and maintain subscriber lists. It is used as a customer service channel to launch creative campaigns, make product announcements, deliver special offers, and interact directly with consumers.7,000+ growing Shopify & Shopify Plus shops rely on Postscript to handle their SMS marketing. Your team will be able to develop a TCPA-compliant subscriber list, leverage Shopify data to create targeted text marketing campaigns, conduct two-way interactions with consumers, and open a completely new marketing channel that will produce big-time ROI for your business using Postscript. Sync your Shopify shop data in seconds and turn on basic text marketing automation including abandoned cart recovery, delivery notifications, welcome series, and loyalty incentives to boost your sales right now.
Benefits of Postscript
- The open and click-through rates are both quite high. The number one marketing problem for businesses is getting in front of the right customer at the right moment with the appropriate message. This has been the ephemeral question for marketing from its start, and many techniques have proved more or less successful over time.
- Text messages may be used to notify customers about new items, offers and promotions, announcements, and more. When it comes to consumer text messaging expectations, the best method to use eCommerce SMS is to notify consumers about new items, new drops (even better if they are *only* for the SMS audience), deals, promotions, and other branded announcements.
- A low-cost marketing medium. Ecommerce SMS is also one of the most cost-effective marketing platforms accessible today. Similar to SEO and email marketing, you can allow popular automation like welcome series, abandoned cart notifications, and crucial cross-sells to run for a few months before looking at the stats and determining what you can do to improve. Aside from that, you won’t have to pay for your customers’ attention, as you would with paid marketing channels like influencer marketing or digital advertising.
