We are looking for a candidate who can define and drive Transfin.’s short to medium-term Search Engine Optimization (SEO) strategy.
The hired SEO Specialist would be expected to exponentially enhance our organic search footprint through the use of data-driven research and innovative strategies.
Robust conception and implementation of SEO and search engine marketing (SEM), which aligns well with our target audience would be required. Proficiency in Google Analytics, Website Optimization Tools, and add-on social media optimization (SMO) knowledge/experience would be a big plus.
This is a unique role in an early stage funded company offering complete ownership and leeway to build a great content proposition. If you are a marketing enthusiast and have a passion for media – you’re home.
Responsibilities and Duties:
- On page SEO optimization of all content published on our website to enhance generation of inbound traffic
- Conceiving & directing off-page SEO projects
- Perform in-depth keyword research to identify ranking opportunities
- Working with the development team to ensure best SEO practices are properly implemented on a newly developed code
- Working with the editorial and marketing teams to drive SEO in content creation
- Developing and implementing link building strategy
- Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Profitably scaling our paid and organic acquisition and retention efforts including but not limited to SEM, affiliate marketing, email marketing, and paid social to propel growth
- Monitor, analyze, optimize and report the performance of all SEO/SEM campaigns on an ongoing basis and uncover areas for improvement
Key Requirements:
- Knowledge of standard and current SEO/SEM/SMO practices
- Experience with website optimization tools
- Should be data-driven and be able to track efforts across all marketing channels
- Keen interest in integrated marketing and social media trends
- Copywriting skills, line-editing skills, and experience in content management
- Passion for News & Information
- Well-informed about the News Mediascape and an interest in the sector at large
- Self-driven and ambitious
- Leadership traits
Key Skills: Search Engine Optimization (SEO), Off-Page SEO, Keyword Research, Optimization, Google Analytics, Social Media Optimization (SMO), Organic Search, Web Analytics, Content Management, Search Engine Marketing (SEM)
Job Details:
Seniority Level: Associate
Industry: Online Media
Employment Type: Full-time
Job Functions: Marketing
Salary: ₹300,000.00 to ₹500,000.00 /year
Work Experience: 2-3yrs
Company Profile:
Mission: To build a content-first smart finance platform
Areas of focus: News, expert info, advice
Partners: Best-in-class publishers, top institutions, professionals
Founders: Nikhil Arora and Sharath Toopran
Incorporated as: Transfin Media Private Limited
“People have two brains, one when there is skin in the game, one when there is none.” – Taleb
SEO Specialist Job Link: http://tiny.cc/bktshz
