Senior Digital Marketing Manager in State Bank of India at Gurgaon

Company: State Bank of India
Location: Gurgaon
Job function: Marketing, Sales
Industries: Information Technology and Services, Banking, Financial Services

Job Description

• Be the primary business owner of SBI Card website.
• Work closely with internal business teams to collect, plan, and prioritize the requirements for development and enhancement of functionalities on SBI Card website
• Define and design the User Interface and User Experience for any new developments / enhancements on SBI Card website.
• Work closely with UI/UX agencies to deliver Wireframes, Visual Designs and HTMLs for Website developments
• Partner closely with technology teams to ensure timely delivery of website projects as per agreed project plans
• Manage the business testing phase of all new developments on website with respect to UI/UX.
• Define the business tracking requirements for all user journeys on website. Track all key business metrics relevant to the website functioning.
• Track website performance related metrics and insights to facilitate discussion of business strategic initiatives
• Ensure best practices/processes across all website linked projects by developing and maintaining plans and managing allocated resources

Minimum Requirements

Minimum 3-4 years of experience in Digital Marketing at a recognized agency or with a leading BFSI or consumer brand.

In-depth experience in at least one of the following areas:

• Understanding of UI / UX development cycle. UI / UX for Digital channels preferably website. Website funnel conversion optimization
• Digital marketing experience (SEO, SEM, owned media, paid media, etc.)
• Fintech product management
• Understanding of web metrics, digital analytics (Omniture and Google Analytics) and ability to generate, analyze and interpret data.
• Deep customer focus and experience with researching and determining customer needs
• Strong organization and planning skills with the ability to manage multiple projects simultaneously without compromising quality and timelines
• Superior communication skills – both verbal and written and good presentation skills
  Proven ability to operate successfully across multiple groups and business owners.
• High energy, can-do attitude with willingness to go the extra mile to get work done

Source: https://in.linkedin.com/jobs/view/senior-manager-digital-marketing-at-state-bank-of-india-2371299854