What is Twitter Analytics?
Twitter Analytics displays how many times your tweet was seen in people’s feeds. This is referred to as impressions, and the more often you tweet, the greater your impressions will be. You may go further into this data to determine when and where individuals viewed your tweet.
Benefits of Twitter Analytics
- Twitter Analytics shows you the number of times your tweet appeared on people’s feeds. This is called impressions and the more frequently you tweet, the higher your impressions will be. You can go deeper into this data and see when and where exactly people saw your tweet.
- Twitter Analytics provides a snapshot of your account’s performance over the previous 28 days. It also allows you to compare that data to past months to determine if your performance has improved or worsened. Highlights on the left side of the summary include your top tweet, top follower, top tweet, top mention, and more.
- Twitter Analytics displays your followers’ top ten interests in addition to basic information such as age and gender. You may use this information to produce and distribute material about subjects of interest to your target audience.
- Twitter Analytics displays the current popular topics as well as the amount of engagement received by each topic. Find a popular topic that is most relevant to your specialty and provide updates on that topic. You may also utilize this data to improve your content and increase interaction.
