Data is the currency of social media marketing.
It’s the lifeblood of your campaigns. Without it, there’s no way to properly analyze your audience or measure your results.
Data is what justifies the time we spend writing posts, crafting campaigns, and connecting with our audiences.
Understanding social media analytics is essential for making data useful. Modern analytics tools provide power that marketers could have only dreamed of just a decade ago.
However, tools are only as effective as our ability to use them. In addition, data is only valuable as the insights we can extract from it.
In order to apply the advice in this post, download the kit below. It includes:
- A Social Media Marketing Performance Report Excel template to help you track your performance metrics.
- A Social Media Content Creation + Measurement spreadsheet to help you write social posts, organize post images, and store post-level performance data.
- A Social Media Content Performance Presentation PowerPoint template to help you nail your next reporting presentation.
- A Social Media Content Strategy template to help you apply your data insights to create better content.
The challenge thus facing social media marketers is threefold. Successful practitioners must understand each of the following:
- How to know which data needs to be measured.
- How to find and analyze that data.
- How to use data insights to create better content.
Source: Coschedule
